if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); if (scrollPosition < 40) { } addEvent(window, 'scroll', resize_tooltips); } var create_tooltip = function(elem, text) { new_tooltip.elem = elem; var setCookie = function(name, value) { Understanding your consumer is key to engaging them. var results = new RegExp(regexStr).exec(allInputs[i].name); My offer for you – Grow your Pet business with predictable income every month With the right Digital marketing strategies. Think about how you can extend your brand to help pet owners pamper, dress and spoil their animals. It’s a weird marketing conundrum! var input = allInputs[i]; “People spend more on their pets than they do on themselves – it’s a big market opportunity,” he says. }; allInputs[i].value = fieldVal; break; var regexStr = '[?&]' + name + '=([^&#]*)'; if (validate_form()) { Build a partnership with other pet shops to grow business. Mobile pet grooming. And with e-commerce, they can have all of that at their doorstep in a day or two. validate_field(el, true); var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error'); Being successful in the animal health space requires getting ahead of industry trends and standards while staying true to your end customers (the fluffy ones). It will grow even higher in 2016. We sniff the interwebs for the hottest pet and cause-related topics every day. tooltip.className = '_error-inner _no_arrow'; by WhiskerCloud | Apr 23, 2016 | Marketing | 1 comment. if (_removed) return; } else if (input.tagName == 'SELECT') { Where traditional marketing is directed at an audience, millennial-focused marketing, especially in the pet care sector, should talk with the audience. var addEvent = function(element, event, func) { Stephanie Werner is a seasoned brand, marketing, and communications veteran. PETS OWNERS TARGETREADY MODELS™ – MAILING LISTS & SALES LEADS. for (var i = 0; i < elem.options.length; i++) { func.apply(this, arguments); selected = false; } Of course, this works much better if you have a beautiful website that is user-friendly! no_error = false; addEvent(input, 'blur', function() { You need to know how pet owners are voting with their pocketbooks — and their emotions (and they will tell their friends). Use a great image, compelling text, and showcase your best offering. } if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) { }; If you can acquire them, you’re likely to keep them for the life of that pet … and maybe their next pet, and their next, and their next. }; }; As pet owners, concern about the quality of our pet’s food has grown substantially. div.className = '_error-html'; In today’s market, they want easy access, personalization, and holistic care for their furry friends. Knowing this information can help you make crucial decisions about how best to tailor your existing products to meet these demands or help you determine whether you should invest in creating something new. Marketing to Hispanic Pet Owners in 2017. for (var i = 0; i < tooltips.length; i++) { } Contact EPiQ Animal Health today for help conducting market research and identifying trends to position your products to reach pet owners and improve the lives of pets. Learn about the pets you’re helping by talking to, and learning from, the people taking care of them every day. window._old_serialize = null; addEvent(radios[i], 'click', function() { We know through data analysis and research that pet owners are putting more of an emphasis on quality-of-life products and innovations for their pets. if (!no_error) { Here are some tips to making sure your store is their go-to choice for products and expertise. She excels in (and is always excited about) developing, integrating, and optimizing creative inbound marketing campaigns for organizations of all sizes. } tooltips.splice(i, 1); Everything online is connected. And for people who see their pets as family members (don’t judge my fur babies), the narrative is no longer “Oh, he’s a dog, he’ll eat anything.” It’s, “He deserves the best because he’s my family.”. We sniff the interwebs for the hottest pet and cause-related topics every day. What type of dog owner are you? return no_error; var head = document.querySelector('head'), script = document.createElement('script'), r = false; Those who are smart about marketing to pet owners are working to cash in on this trend, with a combination of social media campaigns, content marketing, and witty Facebook Live and YouTube videos designed to touch emotions, build awareness and drive sales. } Being driven crazy by their dogs during thunderstorms? } else { var fieldVal = getUrlParam(allInputs[i].dataset.name); For instance, the American Pet Products Association's National Pet Owners Survey revealed that 36 percent of dogs sleep in their owner's bed and 59 percent of cats sleep wherever they want. Priorities and Strategy – Focussing on … Pet-business marketing is an example of this. In this post, we will examine five ideas that can help you advertise in unusual or creative ways. } Your email address will not be published. } Once you’ve homed in on your niche and determined where your products can best thrive in the market, it’s time to tell your story. for (var i = 0, len = allInputs.length; i < len; i++) { And the best is just a click away. this.value = this.value.trim(); tooltips.push(new_tooltip); With information from pet products and services industry expert, Packaged Facts, this presentation,“Marketing to Today’s Pet Owners,” discusses which trends marketers can use to attract consumers to their products. allInputs[i].dataset.name = allInputs[i].name; form.querySelector('._form-content').style.display = 'none'; var now = new Date(); Asking satisfied customers to write testimonials and back you up as a professional can help boost your digital marketing campaigns and introduce you to new customers on the internet. It allows groomers the ability to perform a full range of services right outside the customer’s door. if (typeof window._form_callback !== 'undefined') window._form_callback(id); var results = new RegExp(regexStr, 'i').exec(window.location.href); var rect = tooltip.elem.getBoundingClientRect(); arrow.className = '_error-arrow'; new_tooltip.no_arrow = true; The pet industry eclipsed $60 billion in sales in 2015. e.preventDefault(); Marketing Lessons From Dog Food. Sound familiar?! If you are a pet shop owner or involved in the management of a pet shop and you want to try to come up with some innovative forms of advertising, then you are in the right place. You can leave a response, or … This entry was posted on Tuesday, June 15th, 2010 at 10:29 pm and is filed under Marketing to pet owners, Pet internet marketing.You can follow any responses to this entry through the RSS 2.0 feed. Could you give me an idea what I am looking at cost wise to have your company go this? return results != undefined ? In 2000, there were 59 million pet dogs. if (!value.match(/^dddd-dd-dd$/)) { http://marketingsmallbusiness.info/petshops The fact is, there are always people in need of Pet Shops in our area. 5 Marketing Ideas for Pet Shop Owners. [Welcome to 2016, nothing is private anymore] This data helps us target more accurately and create better marketing campaigns. if (callback) { Show pet owners, veterinarians, and distributors they can trust you by being proactive about meeting their needs. People always talk about the "crazy cat lady," but one could argue that dog people are equally obsessed with their pets.From the dog owner who coordinates outfits with her pet to the one who has a whole room in his house dedicated to her furry friend, there are various kinds of dog lovers out there. } }); Modern pet owners are increasingly opting for higher quality, and more expensive, pet food supplies. } In order to help customers differentiate between a sea of similar products, pet retailers have to make sure their marketing is more personalized than ever before. Today, we’re going to teach you how to target, reach, and sell to pet owners with the use of some important data. December 23, 2019 Carol Arnold. A study sponsored by the Pet Food Institute (PFI) confirmed that the number of pet dogs and cats in the U.S. has reached an all-time high. window._form_serialize = window.serialize; } callback(); For many people, their cat, dog, hamster or even their pet tarantula are their children. Marketing For Pet Business Owners. Other important hobbies include speaking in memes with her family in Ohio, cheering on THE Ohio State Buckeyes, and overly obsessing about Justin Timberlake. Still, knowing your (human) audience is paramount. These digital marketing strategies are just a few of the ways brands are getting their message out there to reach pet owners. Blog. if (no_error && /date_field/.test(elem.className)) { if (!found && elems[i] !== elem) return true; Let your customers know more about the personal side of your business — the history of your organization, the people who help make it great, the problems that you solve, and the innovation that’s helped your company flourish. “Pet owners are becoming knowledgeable and sophisticated in selecting pet food, as they will proactively seek information before making purchase decisions. tooltip.innerHTML = text; Marketing project and presentation. if (!selected) { } else { inner.className = '_error-inner'; Plus, pet dishes are always visible. var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); So, let’s say I own a pet shop, pet food company, veterinary office, or pet clothing company. From these nuggets of insight, one might conclude, for example, that at least 36 percent of dog owners view their pets as members of the family and want for their pets no less than what they … }; Jan. 15, 2021. Some pet stores target cat and dog owners, while others may specialize in more niche pets like reptiles and arachnids. err.appendChild(div); I’ll give you a clue. I’ve collected some adorable dog themed thank you cards in my pet business marketing store – view them here. Have pet products or services to promote? window.cfields = []; There are tens of millions of pet owners online – use the data and behavioral targets to find them. Consequently, pet owners are willing to spend an increasing amount on those pets. return no_error; In fact, there are a number of creative, low-cost options available. 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