Why every design should start with the problem. But it was also good for me; maybe even great for me. 2 participants expressed that card sorting was harder than they thought. Redesigning information architecture in UX … What did you miss the last time you looked? There were 4 extra Primary categories were written by one participant each so I did not include to the final decision. Information architecture … The bulk of your material will be in section two, when you talk about your process. 1 Participants said it was too many cards. The task and user flows for this site were the easiest part for me. It was also interesting to see their frustration with the types of content and categories available in the closed card sort. Redesigning the information architecture of a university website — a UX case study. Conceptualizing a startup and its business model in an assigned niche (Baking in this case) and applying fundamental knowledge of Research, Information Architecture (IA), Wireframes, … I felt like many of the questions weren’t applicable to the website, and I was trying harder than I should have in order to find a connection. I mean, of course, because when you’re dealing with life and death, maybe you don’t want to deal with navigating even a simple website. Case Study: Learnings from the Design of an Online-Education Platform. Nevertheless, I learn how card sorting data can be applicable to IA(Information Architecture) process and understanding the website structure to revise the sitemap was a great method to analyze the website structure. The purpose was purely to learn, understand, and practice these techniques. Information meant for doctors, patients, and students is all mixed together. Once I went through the work of understanding the layout and content of the site, it was clear to see the different paths a user could take complete a task on the site. To understand my client’s website I used following process methods: Card sorting is interactive, engaging and generally more interesting than a traditional interview. Example, they put the card ‘Annual Fund’ to. Created two sitemaps, one of my client’s existing website structure and another which reflects recommended changes based on my card sorting data. The case studies include a wide variety of product types, UX improvements, and quantitative metrics. In my personal experience, keep in mind of User flow is key to better User Experience Design. I have been hired by a contemporary art museum in New York City to assess the usability and functionality of... Card … It was enlightening to look at the features of the websites of these different institutions. As one can imagine, dealing with the website for project 3, which for some reason had lots of images of cancer patients, was almost really hard for me, for many reasons. I found it particularly helpful for this client’s website. It was also easier to find information. Had I been a participant for any usability testing for this website, I probably would have shared the story about my mom with the UX researcher conducting the test. Explore case study. I have to say, I was not a fan of the Abby method. Can you imagine someone with cancer, or with a loved one who has cancer, sifting through a really dense website for information? I outlined the current information architecture… After Open Card Sorting data, I synthesized 6 Primary categories. A flow presents an overall picture and gives an opportunity to create a more seamless user experience. ... UX … Participants organize cardsinto as many groups as they want and assign their own labels to the groups (Generative), Participants are given both cards and category labels and group the cards to the categories that make sense to them (Evaluative). I had grieved, but it had been in fits and starts. Dealing with ambiguity — an Information Architecture case study. Insharior: UX Case Study & Design Process Insharior is a platform to share one’s interior items with low price, for early 20's in South Korea — especially for one person households and yo Read More In real life, I would have gone through the critical user research cycle, which would of course had a major impact on the final design of the website. It was easy enough to find a clinical trial, and the task flow was very direct. To begin, break your case study into these main sections: 1 – Introduction. A lot of information is thrown at you on the homepage. You’re probably wondering why I started this UX case study with this immensely personal information. How Peterbilt saw 343% visitor growth by upgrading their website. This project made me confront the grief that I had pushed aside in so many ways. Even upon my review of the website, the need for only one section dedicated to giving and volunteering was needed. Follow. The report also includes more details from the Marketade interview, as well as interviews with 8 other UX … 2 – The Process. Socialibe: UX Case Study. I spread out the analysis over a couple of days so that I could have a break from it and switch gears. 4 min read. User flow is the path taken to a prototypical user on a website or app to complete a task. I mean, it’s a mess. That said, we did not conduct any user interviews, usability tests, create personas, etc. This article is a retrospective piece for a project that was done as part of … One participant questioned about the card ‘ FAQs ‘meant, I realized that some users are not familiar with acronyms. Sometimes, I feel that if I had not allowed her doctor to push us into treatment so quickly, I could have elongated and/or improved the quality of her life during those final months. I was not surprised by most of the card sorting trends. Unless a user knew this, they would end up on a much more involved path to finding a clinical trial. You can start creating case studies from scratch by following these steps: Get foundational knowledge in UX : through learning (from books, the IxDF or elsewhere) design methodologies and common UX … In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. I used User Flow base on primary persona through the client’s website, user flow includes the task, a heading, and a legend indicating and use of key shapes. Take a deep dive into UX Case Study with our course User Experience: The Beginner’s Guide . Truck manufacturer Peterbilt drove its business forward with a stunning site that generated unprecedented engagement. 5 ­– The Results and Next Steps. UX Case Study — Lowe’s Information Architecture. To me, UX design is the art of research and iteration. I am a UX Designer based in London UK, with a degree in Fine Art, a User Experience Design Circuit Certificate from General Assembly and a member of the Interaction Design Foundation.. B-One Associates is a digital marketing agency which needed a dashboard to keep track of their internal sales processes (previously done and all the future sales/assessments to be made). How can you make this better? View Case Study . ), Revised sitemap (improve the organization of information on the site. Project type and Role: Personal project, UX/UI Designer. 4 – The Design Iterations. The method that I employed to tackle this challenge was simple. Case Study: Perfect Recipe. ○ Then conducted a closed card sort to evaluate your recommended changes from the open card sort. ... FriendshipSchools.org is a large website that serves multiple users. It describes the steps involved in a school website … ‣ Many use this traffic-light RANKING SYSTEM: Information Architecture process was one of the hardest case study I had ever done so far. Important information is on the secondary and tertiary levels of the website. It was interesting to see how users chose to sort the content. Both sitemaps should represent primary and secondary levels of navigation. This is a mobile application that enables users… Designers: Marina Yalanska and Vlad Taran. It also stands out to me that the phone number to talk to someone 24/7 was prominently displayed on the upper right-hand corner. Peter Hsiao. For the open card sort, the user defines the categories; in a closed card sort, the categories are taken from existing categories on the website. Our team mapped out the user flow of … ). Let’s get it started… About Educably. For a card sort, the UX Designer would put the names of content on index cards, and have users organize the card in categories that make sense to the user. He began practicing information architecture in the late ’90s, then focused on information architecture as his primary area of interest in 2006. I used UX principles to re-examine it and allow myself to revisit the internal narrative I had composed regarding my mother’s battle with cancer. However, in order for the user to take advantage of the task flow or “happy path,” they would need to first see the “diseases we treat” drop down on the homepage, as well as understand that this section also led to a list of clinical trials applicable to that particular brain tumor. Her doctor, who on paper was extremely qualified, made it seem like if we didn’t do something to treat the cancer immediately, she would die from complications caused by the cancer. What makes a great IA/UX team. 311 DC.GOV — Information Architecture and Usability — A UX Case Study. In a case study you should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study: USE THIS CASE STUDY TEMPLATE Icons are a great way to help summarize information … In situations like this, with limited available time, it is important to find some competitors and study their choices in terms of information architecture, functionalities and UX… A card sorting method can be extremely helpful, because it allows you to see how users are screening through and prioritizing your information in their minds. More From Medium. The iteration part is new to me, and I immediately recognize the power in iteration. UI/UX,Interaction Design,Information Architecture,Adobe Photoshop,Adobe XD,Adobe Illustrator. 3 – The Research. I used abby method (10) for 4 primary pages of the client’s website to evaluated. Unfortunately, I highly doubt they hired a UX designer, let alone a UX researcher, to work on the website. Use flow has to include at least one decision point with ‘yes’ or ‘no’ pathways. Score and prioritize each issue according to its severity. About Help Legal. The New York Botanical Garden Information architecture redesign is an individual case study that was developed by student from the Experience Design Immersive Program in … It involves evaluators examining the interface and, judging its compliance with recognized usability principles (the. By far, the most pleasant part of this project. ... Curated stories on UX, Visual & Product Design. For my deliverable, I chose the basic task of finding a clinical trial for a particular type of brain tumor. This exercise can give very useful insights into how to create an information hierarchy and hence develop an effective story flow for your client’s website. Nonetheless, these methods add a lot of insight to my case study. Then, I iterated on my grief. Brenda Tang in UX Collective. I am listing them below in the order in which it made sense [to me] to go about working on the project: This project was all about learning the techniques of reviewing the information architecture of a website. I have developed a reputation for skipping ahead in my cohort. Creating your first case studies for your UX design portfolio can seem challenging, but that’s not the case. To put it lightly, the website is pretty bad. ... sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers. UX; 13 Min Read; 6th September 2018; Redesigning the information architecture of a university website — a UX case study. I conducted one open and one closed card sort with at least 30 representative pages from the client’s website to analyze the existing information architecture and identify how it could be improved. Pepper Square has provided UI UX design services and Web app and mobile app development for many education and elearning companies, read our case studies to know more. So how did I make it through this project? My third project for the General Assembly UX Design Immersive was about Information Architecture… The card sort was probably the only fun part of this project. We applied a number of analytical methods in our review of the website in order to determine whether or not the information on the site was organized well enough for users to easily navigate it. Participants was able to speed up card sorting (Closed) more than Open card sorting, Some Participants are not sure where to put secondary categories. I spent many hours for the case study but it seemed there was no a perfect result. Usertesting.com vs Usabilityhub.com- £15k vs £1k remote testing budgets. Then I used all the empathy I had left for the users who might someday or are currently navigating the cancer treatment and research institution website we were assigned. Just visiting the competitor website put me in a different emotional state. As a life-long lover of research and analysis, the research part was easy for me to grasp. A comprehensive list of UX design methods & deliverables (2021) Fabricio Teixeira in UX … A comparator is a business that does not operate in the same problem space, but does have a similar business model. User experience, or UX, has been a buzzword since about 2005, and according to tech research firm … Quantifying UX Improvements: A Case Study nngroup.com - Kate Moran. My mother placed a lot of trust in me during her battle with lung cancer, so she looked to me to help her make decisions about treatment. The website is dense. Giulia Alfarano. The heuristic analysis also has a mind numbing effect. There are two pages dedicated to giving and volunteering. Take a look, A comprehensive list of UX design methods & deliverables (2021), What Japan can teach us about UX and product design, Robinhood app: What we’re doing isn’t human-centered — it’s business-centered design, I don’t know anyone using InVision Studio, and that’s too bad, How visual design trends have evolved over the years, Site map of the current website (learn what content is on the website and where it lives), Open and closed card sorting (answer the question: “Is it just me or is this website a mess?”), Heuristic Evaluation of three (3) pages (i.e., do these pages work for the user), Competitive and Comparative Feature Analysis (what are others operating in this space or adjacent spaces doing? ○ First conducted an open card sort using the site’s existing pages to generate ideas for improvement. I am eager to try other heuristics methods. User Flow. They were actually the last thing I did for this assignment. This Case Study is about the process of developing and designing an online Food Delivery Application — Diario. I spent four months on research, information architecture, UX and UI to ensure it represented the school effectively and so site visitors could find what they need. I have experience in collaborating with teams to create full lifecycle digital projects as well as physical Service Experience for companies from a vast range of industries using UX … Going to the website over the course of 8 days and examining it was no small feat. For the most part, participants named the Primary categories quickly. Joelle Price. Aside from the emotional upheaval, I’m still trying to catch up on lost sleep. Case Study . COMPETITIVE AND COMPARATIVE FEATURE ANALYSIS. Case study:” Marketplace Notification Center ”. Sometimes interactions have a direct impact on life and deeper implications. I chose 3 competitors and 1 comparator to analysis, I used 10 relevant features to compare, Competitors: MoMA, The Hello Museum, Whitney Museum of American Art, A heuristic evaluation is a type of design review that helps to identify, usability problems. Base on the persona, created User Flow and evaluated who was your business competitors and comparators was an essential key to better UX design for any business. Jan 13, 2018 - Singapore Polytechnic Website Information Architecture is a case study of my design process for my class project at General Assembly. Read more from UX Collective. My third project for the General Assembly UX Design Immersive was about Information Architecture. I conducted to use 46 cards total to 3 participants for Open card sorting: Participants took a long time to figure it out how to sort cards. UX, UI, Research, Information Architecture… I found three competitive cancer institutions and one comparative institution to compare with our assigned website. Not only did it help me get past some inner blocks, but it helped me better articulate why I chose UX Design as my new career: because I want to shape the way humans interact with technology and their physical space. UX Process. Designflows — UX/UI Case Study for a Design Contest. I’ll see if Abby was to blame for my difficulty, or if heuristics analysis is just meant to be tough. ... Design: Information Architecture. ... During this process we also kept in mind all that we have learned about information architecture throughout the course thus far. ... We needed to rethink the Web site’s information architecture … We were required to use the Abby method for completing the heuristic evaluation. Educably is a Course recommendation platform designed to simplify the tiring process of manually searching the right Course to study … Redesigning the information architecture of a university website — a UX case study Two aspiring UX designers take on a ten-day redesign sprint. He has made a study of information-architecture theory and how that theory translates into science, workable software, and methods that improve human interaction in complex information … After all that work, you see how the site should be laid out. Pivoting back and forth between those two extremes, and being occupied by feeling misery which was caused by one specific constant in my life, I didn’t contemplate my mom’s death as much as I needed to to. Heuristic method was one of newest tool for my case study, it was not so straightforward to evaluate any data. A weekly, ad-free newsletter that helps designers stay in the know, be productive, and think more critically about their work. Redesigning the university’s website information architecture and user interface — a UX case study A General Assembly Project — NAFA IA & UI redesign. Maybe you just want to talk to a kind person who will tell you what you need to know. For the record, it’s really hard to sift through information from other cancer treatment hospitals/institutes when you’ve been told that your mother could die any minute unless you take action. You’re probably wondering why I started this UX case study with this immensely personal information. Summary: A research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture … Applying this to my grieving process helped me see past it, and not just in the sense that I was able to do my work. And it probably would have made them really think about the way the site was designed. ○ Finally, analyzed results from the closed card sort to determine final site structure. Project 3 was hard on me mentally, physically, and emotionally. I thought it was more cumbersome than other methods, and I had a hard time connecting the questions asked in the Abby method with the website. Iteration is inviting yourself to take another look. Certain competitors even had a separate site for patients, physicians, and students. ○ Next, analyzed results from the open card sort to determine categories for the closed card sort. Monique Cole. The Information Architecture lays out the complete flow of screens presented to a user while interacting with the UI. Living up to that reputation, I went ahead and reviewed some heuristics methodologies before the lecture on heuristics. But each section is important for an effective UX case study… I first conducted a user survey, which helped me identify the pain points. Lastly, I had a just little empathy for myself. “heuristics”). UX Case Study: Process of Information Architecture Overview. This case study is just one excerpt from a set of 44 real-life case studies detailed in our 297-page report, UX Metrics and ROI. UX: A Link In The Product Life Cycle Chain, Three Questions to Start a User-Centered Project, Adding support for Arabic and Hebrew languages on Airbnb, Ring Mix, one page for your digital music collection (UX Project). Burke Prize, TItle I: Arts Access. Participants were hesitant because they were not sure what was the context of following cards, they expressed that they were not sure what it was: Example: MAD Ball. ... 3- Information Architecture Design: Timeline: July - August 2020. It was truly a cathartic process. Yes, interactions should be delightful and fun, but sometimes delight isn’t enough. This is where you get to synthesize the information gathered from the above UX analytical methods and implement them in the sitemap. In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. Participants were hesitated a long time to sort following cards: LOOT: MAD about Jewelry, Artist Studio, Artslife, Report & Bulletins, MAD Ball, Title I: Arts Access and Burke Prize. First, I developed my problem statement: How might I move past my grief so that I can complete my project on time? I have been hired by a contemporary art museum in New York City to assess the usability and functionality of their desktop website and their competitors. My cohort was tasked with analyzing the website of a non-profit cancer research and treatment organization. Three Participants were questing about MAD Ball, Burke Prize, Title I: Arts Access (from the website Secondary menu categories), Variety Programs (ex: Exhibitions, events, performance etc). Using new methods was very exciting but there was really nothing right or wrong about it. Participants expressed that having a hard time to made a decision with few cards. The 3 years leading up to my career change had both misery and joy. 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