Nestle does individual branding of their different food brands which help them in creating awareness about their various food brands. Conclusion . It is an important technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Nestle is facing in its current business environment. • Nestlé was founded in 1867 by Henri Nestlé in Switzerland. Here is the SWOT analysis of Nestle Strengths in the SWOT analysis of Nestle. A SWOT analysis is often used, as a strategic tool to allow a presentation of the firm’s resources and capabilities, which can be further, developed to aid competitive advantage. Table 1. SWOT. The macro-environmental challenges are real and … World Renowned brand: It is fortune 500 Company and is world’s largest food company measured by revenues (2014). It is one of the leading brandedprocessed food companies in the country with a large market share in products like instant coffee, weaning foods, instant foods,milk products, etc. Nestle had a market capitalization of $245.71 billion, according to YCharts.com; because the company is based in Switzerland, it does not have to report its enterprise value like an American company would. After conducting an in-depth study of the pestle analysis of Nestle, we have concluded that the company has a strong position in the global market in terms of market share and profit. In this respect, Nestle has emerged as a competitive industry leader in this market. A SWOT analysis therefore underpins the development of future strategic options. INTRODUCTION • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark. Providing a Broad Range of Services. SWOT Analysis of Nestle The Strengths of Nestle. Some of Nestlé’s well-known brands include Nescafe, Kit-Kat, Purina, Aero, Butterfinger, Maggi, and Haagen-Dazs. It was founded in 1866 through the merger of two companies Farine Lactée Henri Nestlé and the Anglo-Swiss Milk Company. About Nestle : Nestlé S.A. is a Swiss company and is the largest food and drinks company of the world. CONCLUSION Nestle is a market leader due to different reasons: • It has always maintained the quality of its products. This also helps them because if a brand like Maggi is … The products are sold in a total of 80 countries. Nestle provides a wide variety of services necessary for the production of their foods and drinks. As seen within the work of Barney (1991, p. 99) and Teece (2009, p. Nestlé is a large multinational food and beverage manufacturer with more than 2000 brands spread across 197 countries. Nestle reported revenues of $99.09 billion on December 31, 2015, and estimated sales of $92.62 billion for the current fiscal year. The paper "SWOT Analysis for Nestle" is a good example of a management case study. SWOT Analysis of Nestlé This show the very diversity in the product line which yield a great strength for nestle. 1. Nestle HRM and SWOT analysis 1. SWOT Analysis of Nestle Strengths. Nestle - A SWOT analysis Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in the company. Product diversity: As of October 2016, the company had 29 operating brands under which 8500 products were being sold in the market. It is popular among the clients and meets their demands, as the organization employs an individual approach to every client. A brief SWOT analysis of the organisation will reveal that the company’s ability to incorporate modern tools into its production and marketing process, as well as the aptitude for galvanising the employees with new ideas, is an obvious asset of Nestlé. 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