A graphics company contacted the author and strategic management consultant Richard Rumelt for his help in defining its strategy. It uses high-sounding words and phrases to hide these failings.”. In fairness to most of us, this is because that is harder to do than Mr. Rumelt would have one believe. This is a mistake. This is the fate of many strategy initiatives in large organizations.”. To that end Good Strategy Bad Strategy should be on every leaders’ reading list. Fluff a string of complex sounding words “masking an absence of substance.” On closer inspection, fluffy words and strategies do not actually amount to anything. This site uses Akismet to reduce spam. Book Review: Good strategy, Bad Strategy – The difference and why it matters by Richard Rumelt Posted on: November 22, 2012 There’s so much happening in the world – mostly driven by the digital revolution – that it’s easy to get so wrapped up with new tools and channels that the fundamentals are left behind. There is an interesting comparison to make between Rumelt’s kernel  and John Boyd’s decision cycle, the OODA loop. Good Strategy/Bad Strategy has much to offer and has every chance of becoming a business classic. In this post I’ll explain why I love this book, provide an overview of Rumelt’s core concepts, and offer a few thoughts on (and dare I say an enhancement to) his strategy framework. This might maintain operations but it does not seize an opportunity, press an advantage or create growth. Now he has written that book. This is what I mean about the election-campaign gibberish to which we are being subjected. Summary. Good Strategy/Bad Strategy argues that a coherent strategy can be, by itself, a significant source of competitive advantage. PDF | On Jan 1, 2012, Brian Harney published Book review and commentary: Good strategy/bad strategy | Find, read and cite all the research you need on ResearchGate Bad Strategy” is a great book for anyone slightly at loss where to begin when it comes to creating or evaluating a strategy. That is what this book is about: how to think. I hasten to add that this book is not a political diatribe. John Kerry flew on private jet to accept climate award: 'Only choice for somebody like me'. Good Strategy/Bad Strategy: A book review by Bob Morris. Rumelt has approached a process from a strategic and longer-term view, Boyd from a tactical view, based on the quick decisions needed by fighter pilots, but the overlap in terms of decision making is obvious. Can Biden’s ‘Build Back Better’ plan stand up to China’s market dominance? A leader’s most important job is creating and constantly adjusting this strategic bridge between goals and objectives. Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt gives you a roadmap that will help you develop better strategy. Strategies are how one goes about achieving goals. 11 Iranians arrested in Arizona after jumping U.S.-Mexico border The kernel is the way you develop a good strategy. Or, if you prefer, strength applied to the most promising opportunity.”. Biden should rein in tensions, Hate for Donald Trump metastasizes to hating his supporters, Unity? A usual definition, as found in the Oxford Dictionary, might read: “A plan of action designed to achieve a long-term or overall goal” (2019). February 9, 2018. Many strategy execution processes fail because “new strategies” are often not strategies at all. Book Review: Good Strategy/Bad Strategy: The Difference and Why It Matters, By Richard Rumelt Is your strategy a mix of slogans and goals, or a set of objectives that offer solutions to key problems? Quiz: Can you pass a pandemics, plagues and infectious diseases test? Good Strategy/Bad Strategy: A book review by Bob Morris. Strategy Book Review: Rumelt’s work clearly signifies the difference between good strategy and bad strategy. So a doctor’s diagnosis leads him to the therapeutic approach he chooses and then to the prescriptions he writes for the patient. I have included some comment below on the chapters and concepts I found most helpful. BR Review : good Strategy, Bad Strategy Richard Rumelt good Strategy, Bad Strategy : The Difference and Why it Matters Profile Books, ondon, 2011.l PRéCiS • Strips the bluff and fluff from fuzzy strategy and replaces them with a simple strategy structure. “A hallmark of true expertise and insight is making a complex subject understandable.”. Deck of Powerpoint slides to explain & many more is pretty good as a catalogue of `` bad and... Three-Step process: first, he was setting a goal, not some ephemeral.. 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